Friday, February 22, 2008

February soiree

On February 13, Red Letter Days ushered in Valentine's Day with another social and educational soiree for all staff members and associates. I was so disappointed that I couldn't attend that I've been pestering Bek and Mia for all the details ever since. I missed a good one!

Everyone met with Dawn Stone, principal designer, and Julie Lock, floral designer, of Embellishmint Floral & Event Design Studio. (Make sure you click that link. They have a fantastic logo! There are lots of gorgeous event images, too. -- just beautiful.)

As is so often the case, the discussion emphasized the importance of teamwork and open communication. The basis for a great marriage is also key in creating a wonderful celebration of that union.

Dawn and Julie provided so much great information about how event designers and wedding coordinators can work together effectively. The wedding coordinator provides the “foundation” for the designer to be creative from. In other words, the coordinator confirms and shares the timeline and other practical logistics and planning details that will enable the designer to do his/her job effectively and efficiently so that the client’s vision comes to life. With the nuts and bolts of a basic structure taken care of, the event designer can clothe that framework with all the beautiful details that make the day so special.

In setting up that foundation, the crucial element of budget is one of the most important elements. I know, I know -- the budget is somehow both boring and stressful simultaneously. But talented professionals have the ability to really maximize your dollars. Getting the money talk taken care of lets them do their job to the utmost and keeps everyone from experiencing heartache. It's terrible to fall in love with an idea, only to realize that it's out of reach. Even worse, I think, is realizing that you could have had that special touch, if only the designer and coordinator had known. (This is why communicating budget priorities is also key.)

And how does the designer start making dreams into reality? Dawn shared that she'll take whatever inspires the client most (whether it’s a color, particular flower, location, or theme) and creates the design of the overall event from there.

At this point, an upcoming Red Letter Days/Embellismint event was used as an example. And boy, do I wish I'd been there to see it!

We are lucky enough to have a few photos:

Listening and learning . . .


Julie (bottom right) nods in agreement with Dawn.


Dawn explains it all.

Look at those gorgeous fabrics (thank you to Concepts Party Rentals!)


And of course, getting to socialize and catch up is a key element of all Red Letter Days soirees. Everyone had a great evening recharging and having fun.

Enormous thanks to Dawn and Julie of Embellishmint for sharing their time and wisdom. We appreciate you so much!

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