Friday, June 25, 2010

RLD's new look

Ahhh...nothing like a fresh, new look to put a spring in your step.

With the five year anniversary approaching, and neither Mia nor I wanting to do anything too drastic to our 'dos, we decided it was time for Red Letter Days to wash that 2005 out of its hair.

Both Mia and I knew we wanted our new logo to be created from a process that examined the mission on which we founded Red Letter Days and the road we have traveled so far. It would ultimately state what Red Letter Days is by reflecting who Mia and I are as people. It would also have to look really nifty.

Not a small task, so our artist partner would have to be someone who created similarly. Well, that's Wendy Ware. We asked. She said yes. Done deal.

Wendy is a phenomenal artist and master calligrapher (a rare find these days...her work is never created on a computer). She has generously shared her talent with the event community of San Diego since her arrival here 12 years ago. She and her business partner, Leslie Moss, have recently launched Wendelline Papers, a product line of event accessories, enclosure cards, and gift tags that Wendy has hand drawn. Super cool.

Wendy the lithographer and specialist in letter forms, and Wendy the driven, disciplined business woman, guided Mia and me through an intuitive process that examined what is most important to us as business partners and as individuals. We talked (a lot) and Wendy really listened. Ideas were clarified, options were given...in efficient and effective time, we had our logos.

Logos? Plural? Yes. Mia and I loved the final two options so much we chose to keep both. They each reflect Red Letter Days but one is a little more me and one is a little more Mia. It will also come in handy down the road when we need a second logo. But that is a story for a different blog post (and no, we are not starting a catering company).

Here they are!





Sunday, June 20, 2010

Our Mission Statement

Birthdays and anniversaries open the door to reflection.

In order to truly examine where Red Letter Days is as company and where it's headed, Mia and I pulled up the mission statement we created one summer day in a kitchen in Oceanside, California five years ago. That day, the coffee was flowing, a nice breeze was blowing...

We were inspired and full of possibility.

Red Letter Days believes that joy and support should be ever present when celebrating occasions of personal significance. Because we are a stand for acknowledging the greatness of other people, Red Letter Days creates events that authentically mark history in the lives of our clients.

Yes, that's Red Letter Days. What we established as the foundation from which to build and the north star to guide our journey has been actualized and is more relevant than ever.

Terrific! So with inspiration to the hilt and possibility abound, it's time to share those new logos...

Saturday, June 12, 2010

Reflections 6.2010

June 2010 is a month Mia and I have looked forward to since creating Red Letter Days in June 2005. Why? Because we knew that if we made it to this point without "unfriending" each other on Facebook, we'd probably be just fine.

Photo by Cary Pennington / Cary Pennington Photography


In September 2004, I launched Rebecca Gaffney, Wedding & Event Coordination, and at that time, I asked Mia to please ensure I stay on proverbial course by being my "business guru." Job description: guiding me on the subtle and charming intricacies of starting a business in California. Payment: dinners at Outback Steak House (refraining from comment is appreciated...)

Photo by Megan Power / Megan Power Photography

After about nine months of going it alone, I realized that two really is better than one. I asked, actually begged, Mia to be my business partner.

She told me I was crazy. Friends don't let friends go into business with each other.

Guess who won (guess who's an only child)?

Photo by a friend

In August 2005, Red Letter Days produced its first event - a benefit concert for the Mr. Holland's Opus Foundation. As I mentioned in my January "Reflections," it was a transforming experience.

Photo by a friend

Lessons learned and goals attained motivated us to think big, to think beyond...to think that there might just be a fifth birthday for our company to celebrate.

We became very focused and worked with wonderful clients. We began the biennial tradition of torturing our dear friend Cary Pennington with the joy of taking our head shots. In 2006, Mia got a new hair color.



We also began our collection of images fondly known as "power" or "rock" shots (insert sarcasm...).


Red Letter Days grew. We welcomed Chrissy, Amber, Jessica and Scarlett with open arms, and we're very honored that they still call Red Letter Days home. We started tightening who we are as a company, got some new head shots in 2008, launched a new website in 2009...

...and Mia finally decided she prefers blond over black.


(One day, we'll record that rock album...)


So here we are. 2010. Mia and I are grateful, humbled, thoroughly jazzed. We celebrate for a living. We celebrate life...daily.

And as Red Letter Days celebrates its fifth, we've given it a new look...a new "head shot," if you will. We're very excited to share our new logos (yes, there's two...one to represent each of us) that were created with brilliant artistry by master designer and calligrapher, Wendy Ware. In addition, we look forward to launching our Service Couple of the Year program (put on your thinking caps and open your hearts...essays and lots of love involved in this one).
Mia and I thank you, as always, for standing behind celebration and the action of making every day a red letter day.